Identity Proof

Identity Proof

Starting with an inspiration from a book of the Finnish photographer Marjaana Kella that approaches a 60’s aesthetic, at the same time contemporary, we developed a story with a backwards focus on the hair. The latest trends on hairs emphasize the fluffy charm and soft, like light air inflated jet. The new formula is volume! To create the right volume if you already have curly hairs you have to start from a milky shampoo such as Rene Furterer Acanthe, helps to hydrate curls gently and to perfectly control crispy hair. They will gather their original shape. Then wavy hair who needs more mass should be using Love conditioner. Its formula communicates form to the curly and wavy hairs making them soft and luminescence, giving elasticity and volume, not weighing them down. And for a perfect finishing use L’Oreal Elnett Satin hairspray that fix your hair and protects it from dampness. Straight, curly or volumized, the hair will stay in shape while maintaining their natural appearance.

 

 

Unconditional Shapes

Unconditional Shapes

Lodewijk Germanes

Lodewijk Germanes