PIG is Finn MacTaggart and Finn MacTaggart is PIG. Previously the Music Editor for DIS Magazine and Creative Director for PC Music, he currently provides music direction for fashion brands and creates his own music and video work. EMOTION, his music label and a publishing company based in Stockholm, Sweden brought his newest song and video to our attention.
Upon first click, “Love Me Still” caught me off guard. I thought the acting in this video was off the charts - it was actually what drew me in to be honest. At first the characters and their expressions seemed so over the top… telenovela style maybe or like an old Billy Idol music video? As the drama unfolded over the four minutes or so and the song lyrics repeated (over and over again) the sincerity of the artist and his lingering question put me in a trance like state.
There is a desperate quality to this song that we all understand - insecurity, longing, the vulnerability of human relationships. At one point, Finn aka PIG, pounds on his chest while the music’s punchy beats perfectly coincide with each hit. I can feel his frustration and anger yet the trance remains.
photography/video VICTOR GUTIERREZ
words ASHLEY MUNNS
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