Cmmn Swdn SS19

Cmmn Swdn SS19

The Swedish menswear brand’s signature design is a fusion of classical sartorial details and youth sub-cultural influences. Designer duo, Emma Hedlund and Saif Bakir’s sixth collection was presented in Paris with a huge backdrop containing discarded clothes and encouraged the viewers to react to and question today’s big issue of waste and overproduction. In relationship to this they focused on recycling and updating pieces from previous seasons. Dissected knits were reassembled by hand and then re-applied on sheer mesh and a collaboration with shoe designer Helen Kirkum resulted in a  recycled sneaker collection. We could also hint blends of mc influences in the leather, cuts and prints.

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photography LOUISE REINKE

 

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