Which fetish do you have? Fetish Lore, a story based on the term fetish, that is believed as a magical power embedded in objects in certain cultures. A style that has the power to allocate a specific control to you, that is used by having power over other humans. Wearing those fetishized clothes, people assume to possess magical supernatural powers. The story Fetish Lore is investigating exactly those power elements that are exploring this area through symbols and attributes that are usually barely used in this realm. It is playing with symbols associated with fetishes and fetish clothing culture and mixing these with elements from Swedish folklore.
The team around photographer Fredrik Andersson Andersson collaborated with a group of young fashion designers in Stockholm: Caroline Brendov, Alva Lingestål, Frida Nilsson and Liselotte Bramstång, whose clothes plays with attributes associated with fetishes. The story is inspired by the surroundings where they all grew up in Sweden. A setting created and inspired by forest grass and swamp to feel the spirit of the realm of Swedish folklore.
words KATI WEISSMANN
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