Google x Gentle Monster
At the 2025 Google I/O conference, Google introduced a new collaboration with South Korean eyewear brand Gentle Monster to develop AI-powered smart glasses. The partnership pairs Google's growing ambitions in augmented reality and spatial computing with Gentle Monster’s reputation for innovative and highly stylized design.
The upcoming glasses will run on Google's Android XR platform and are expected to feature voice-enabled interaction, real-time data display, and AR functionalities—supported by Gemini, Google’s next-generation AI assistant. Designed to function as both a tech device and a fashion object, the product targets consumers looking for seamless, everyday integration of technology into their personal style.
This isn’t Google’s first entry into smart eyewear. Earlier efforts, such as Google Glass, faced adoption hurdles in part due to their utilitarian and overtly technical look. With Gentle Monster’s involvement, the design is a clear priority. Known for its bold, sculptural frames and strong presence in global fashion markets, especially across Asia and among Gen Z consumers, the brand brings a credibility that previous tech-first attempts lacked.
By entering into this kind of cross-industry collaboration, Google is positioning its wearable technology within a broader lifestyle context. The glasses are no longer just tools—they’re also accessories. This reflects a shift in how wearables are being developed and marketed: not simply for productivity or health tracking, but as integrated, aesthetically relevant parts of daily life.
While specific product details, pricing, and release timelines remain under wraps, the announcement signals a clear intent from Google to reenter the wearable space with a more design-conscious, user-friendly approach.
As AR becomes more embedded in routine activities—from navigation to communication—the emphasis on both form and function will likely define the next phase of smart eyewear. Google and Gentle Monster’s partnership is a strong indication of where that future is heading.
Words CLAIRE H.
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