Hardeman’s mission is to challenge what jeans are and what they mean. Redefining the boundaries of what we assume, Hardeman presents a both gender fluid and sexualized version of denim. Hardeman takes the most accessible and gender-neutral item of clothing and plays with it in a new way. While many brands today are reimagining jeans, Hardeman is one of the few challenging the very idea of it.
By surrounding models with ladders, tires, hammers, an old TV and a disco ball their SS18 show featured a mix of traditional and new applications to denim while also acknowledging the working class roots of denim. Fish-netting, metallic coating, lacing, acid wash, and cutouts presented a grungey, dirty, and intriguing collection.
words HANNAH GLENN
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