makeup brutalism

makeup brutalism

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In your face: This hungarian artist knows how to orchestrate some solid drama with unconventional materials. 

Eszter Magyar knows how to build up the grotesque and the ugly - until it becomes beautiful. She is the creative behind makeupbrutalism pouring us some serious drip.

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Let’s check in with your roots first: What relationship did your mom and grandma have with make-up? How did you discover it for yourself?

One of my grandmothers loved lipsticks, but nothing bold as I remember - my other grandma was a legendary badass, she was totally crazy and fearless - but not into makeup at all. My mom is kind of the same, she was not really interested in makeup until the point, when I became a makeup artist - probably she wanted to take advantage of my education. I remember one thing, she had a little makeup box with all the products like blushes, lipsticks, eyeshadows. It ended in my Barbie-House as a piece of furniture. I was never really invested in makeup - I used it, of course, but I had one eye pencil. I was not interested in techniques, products or whatsoever, I just thought if I use heavy eye makeup, no one will notice my diastema. Oh, I was wrong. But it was perfect for self expression, since I was into punk scene. Fun fact, I never wanted to be a makeup artist, it was not even my idea to study it. Just my teacher had a huge impact on me and it turned out I'm good at it. But it took years and years to find my true style in makeup.

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When did you come up with makeupbrutalism?

It was an organic process - I started to experiment quite early because I’ve gotten bored from classical techniques. So I just went home one day, sat down, started to play with shapes and colors and documented everything. I uploaded the first eye closeups in 2014, but started frequently around 2017. I had some workshops called MAKEUPBRUTALISM in a makeup school even before I started my account (which was born in 2018). So to be honest, I had no clue what I was doing, I had no intentions with it, I never planned on having a large following, getting interviewed or anything. I just enjoyed doing different stuff, played around, questioned myself - and one question always led to another. So probably it was always in the air; it just took its time to manifest itself as @makeupbrutalism. 

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Just another impossible beauty standard: tell us more about this amazing and important statement, from your perspective …

All the beauty trends today are a “little bit” hard to achieve if you don't have those specific features which are required. I just wanted to level up this idea of impossible beauty and started to photoshop eyes on my teeth, tongue, tits etc. I remember someone just commented under one of those posts: “oh great, another impossible beauty standard”. And I was like: YES THAT'S IT. Because how far can we go with this? I can push those limits even further. My main confusion, where it all began, was that I don't understand the relation between people and beauty. how can we take something so seriously if we know that it will change in a minute. What was a flaw yesterday, could be the biggest trend tomorrow and vice versa. And still it destroys people each day.

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Pick the most disgusting pic of your work so far: Why is it disgusting - what did you want to express?

I'm not disgusted by any of my looks at all. Yeah, probably there are some, which are more impactful as the others, but I wouldn't consider any of them disgusting. 


Pic your favorite work: what do you love about it?

I love all the textart ones. The „this is not makeup“- series or the one which says “If this is makeup than what isn’t” .

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What is your favorite cartoon character?

I really enjoy cartoons which are made for adults like the “Les Maîtres du temps“ which is a french-hungarian cooperation. Once I found a list “cartoons which should be illegal for children“ and that's where I found “Grave of the fireflies“. I could cry even just when I think about it. But I have early memories when I watched AEON FLUX on MTV and I could never erase that trailer from my brain. Those had the biggest impact on me, but on the other hand I'm a Disney princess who is singing Disney songs all the time (of course in hungarian). And I have to confess my new obsession, Studio Ghibli movies, especially the Miyazaki masterpieces. Sometimes I just turn them on and listen to the language - it calms me down.

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You are pretty punk in your make-up attitude: what kind of makeup would you do on young Debbie Harry?

I love to separate makeupbrutalism from my makeup artist self, because if you are somewhere as a makeup artist, you are a team member. What you do is not about you, just taking a little part of big whole. But what came immediately in my mind is a dirty powder pink fluffy eye makeup with bold pointy red lips. 


Imagine you would do a shooting with Grace Jones: what would you do on her?

As a makeup artist I like all or nothing. On one hand I think she is perfect so I would put nothing on her literally, but on the other hand I would custom make some tattoos of Grace herself and would stick everywhere on her, because one Grace Jones is not enough. 

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What gives you the most inspiration these days?

When it comes to makeup everything should be smooth, symmetric, homogeneous and semipermanent -if you ask the industry. So this was something I wanted to challenge with more textured looks. I tried to find new methods which can lead to a more 3D result.  



What is your favorite quote?

“The bed is shared, the pillow isn’t”.

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