Pronounce FW24

Pronounce presents the Fall Winter 24 Zhuangzi’s Butterfly, a collection that starts from the Chinese philosophy of Zhuangzi, the great Daoist thinker of that name fell asleep one day and dreamed that he was a butterfly. When he woke up, he did not know whether he really was a man who had dreamed he was a butterfly or whether he was a butterfly now dreaming he was a man. The collection features knitwear, coats and denim suits, utilizing edge fabrics of various materials and hand-cut ropes with infinite trajectories, lightweight double-sided alpaca, silk mohair pullovers, silk alpaca fleece, white cotton twill and coated merino wool. The collection represents both life and dream: an awakening from everyday life, a charming story of crafting and fashion.

courtesy of PRONOUNCE

photos by PIOTR NIEPSUJ

text by VALERIA DE CRISTOFARO