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ACG & Mental Athletic: Exhibition of S.P.E.E.D. (Mostra di Velocità)

Trail running depends on certain myths: the wilderness ahead, the unknown terrain, the journey into nature. Exhibition of S.P.E.E.D. (Mostra di Velocità) destroys all of them.

From February 11 to 13, ACG and Mental Athletic turn Spazio Maiocchi into a closed-loop ultra-trail course. Runners complete 15km, 50km, and 100km races not across mountains but inside a Milan cultural hub, looping the same circuit until distance accumulates through pure repetition. The wilderness here exists as attitude, not landscape. The challenge comes from confronting identical terrain over and over, performance tested through delirium rather than discovery.

This inversion matters. Trail running normally removes the spectator entirely. Races happen across vast distances where witnessing becomes impossible. Here, the public watches every lap, every moment of breakdown and recovery, sweat and euphoria visible at arm's length. The proximity collapses normal distance between performer and audience. You see bodies under extreme duress, the actual mechanics of endurance, what 100km does to a person when there's nowhere to hide.

The format operates as live testing ground. Runners face conditions trail running was never designed for: no variation, no scenery change, no psychological relief of new terrain. Just the same loop, the same turns, the same surfaces until the body either adapts or fails. Records get broken because the constraints force different strategies. Performance limits shift when repetition becomes the primary opponent.

Three races across three days. Wednesday brings 15km starting at 6PM. Thursday runs 50km with doors opening at 2PM. Friday tests 100km, also opening at 2PM. No RSVP required. The event functions simultaneously as competition, spectacle, and experiment in how proximity changes athletic experience.

The project arrives days before ACG unveils its Ultrafly Trail SP campaign, also developed with Mental Athletic. The timing connects product launch to actual performance trial, gear tested under the bizarre conditions it might never face again.

February 11-13. Spazio Maiocchi. Trail running reimagined as closed circuit, wilderness as mental state, distance as repetition. Come watch bodies work through something they were not prepared for.

Earlier Event: February 12
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