The best moments at any design fair are the ones nobody planned. Sin Plan, NEIT's pop-up at Via Maiocchi 3 during Salone del Mobile, is built entirely around that premise.
Running from April 18 to 26, from 9am to 10pm, the space brings together NEIT Irish whiskey, La Marzocco espresso, and Tacos Domingo, the Mexico City taquería known for its north Mexican-style charcoal grill and the kind of rigour usually associated with fine dining. The space itself takes shape through a collaboration with Amorim Cork. The combination is deliberate: coffee for arrival, cocktails for the middle hours, food when no one is in a hurry to leave.
Sin Plan is the first chapter of NEIT OUT, a new format in which the brand leaves its usual context and enters the world in a more open, flexible way. Each edition is shaped by its location, its collaborators, and the conversations that happen inside it. The format stays loose. The values, hospitality, curiosity, and shared time, do not.
NEIT was founded by brothers Luca and Francesco Fracassi, who built the brand around a considered but irreverent approach to Irish whiskey, bringing together the distilling tradition of Ireland with a contemporary sensibility shaped by design and cultural exchange. The name comes from Irish mythology, a reference to the god of war, and carries the qualities the brand claims as its own: strength, individuality, and creative confidence.
At Salone del Mobile, where the schedule tends to fill quickly and every hour has a destination, Sin Plan offers the opposite. A place to arrive without expectations. To let espresso give way to a whiskey cocktail, a cocktail give way to a taco, and the afternoon give way to something that had no name when the day began.
April 18-26, 2026
Via Maiocchi 3, Milano