Olfactory Signals comes back to 10 Corso Como for its third edition, running from Thursday June 4 to Sunday June 7, 2026. Founded by System Preferences in 2024, the salon treats fragrance as a medium with the seriousness usually reserved for sculpture or sound. Inside the Project Room of the Milanese concept store, more than thirty international makers present their work atop modular steel pantograph tables designed by the architecture studio 2050+, each given the room to lay out a complete olfactory world.
Rare eau de parfum sits beside historic incense, candles, and objects for the home, and visitors meet the founders, noses, and artistic directors face to face.
The Gallery and Mezzanine turn over to installation. Chiara Capellini seals scent inside an inaccessible vessel for Ψ, The Field of Possibilities, while Fabian Bergmark Näsman and Haisam Mohammed mist perfume from the branches of a miniature tree in Fragrance Fountain.
On the rooftop, Sissel Tolaas and architect Octave Perrault present OPEN AI®, reading the open sky as an interface for air, light, and time. A visual campaign by Nacho Alegre, co-founder of Apartamento, frames the bottles as still life with cinematic patience. Scent here reads as myth and as politics: a question of who owns the air we breathe.
@OlfactorySignals opens to the public tomorrow for its Third Edition.
In collaboration with @10corsocomo
Milan, 04 - 07 June, 2026.
Opening hours:
June 04 from 1pm-5pm
June 05-07 from 10:30am - 7:30pm
Photo: @nachoalegre
Art direction: @lauradoardo
Special mention: @ps.creativeagency
#olfactorysignals #0s3