Chokers, teenage pop bands and sneakers. The 90's trend is provoking fashion again. The fact that Adidas have had such an importance lately is no news since they were one of the main fashion icons during the 1990s. Great American sports brands introduced the color combination of red, white and blue. The school and college influences made group consciousness become a clear trend within American teen series, fashion ads and teenage pop bands exploding through MTV. Coeval reunites the contemporary fashion brand Arthur Arbesser with the storical adidas sneakers and create a perfect synergy together.