Diesel Store Opening in Berlin
Berlin’s newest Diesel flagship announces itself with sober certainty. The corner site across from Kurfürstendamm doesn’t pause for subtlety. Massive concrete slabs frame large windows and the tone remains resolute. Tall ceilings, rigid columns, echoing floors: the base level hosts a sculptural display of denim, arranged in panels that loom like tapestries. Each piece feels curated and each fold caught in motion by directional lighting. The garments articulate volume, memory, residue.
Above, the space loosens, a modular art zone welcomes iterations: one month, a textile collective; the next, digital projections over murals. Community and context move through that room. It resists predictability. The transitions in light, material and seating feel conscious. The concrete surfaces speak of permanence; the interior gestures to fluid exchange. The denim wall breathes with detail; walk past, and hidden views open. Mirrors stretch corners, making small nooks feel vast.
Photography by Paloma Schäfer
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