Via Pietro Verri welcomes the new Rimowa flagship. Green marble, dark oak, and German engineering define this sophisticated space dedicated to functional design and timeless travel excellence.
All in store opening
Under Armour: Milan is Our Arena
Under Armour opens its new Brand House in Milan with a vision rooted in authenticity, energy, and urban strength, connecting design, sport, and community in a single powerful space.
Diesel Store Opening in Berlin
In Berlin, Diesel erects a stark two-level haven of denim and art. Concrete frames converge with bold displays and shifting zones. A realm born for creators, not mere shoppers.
NO/FAITH Studios X Puma
NO/FAITH Studios reimagines PUMA’s Talon through distressed denim and racing cues, a sneaker where nostalgia collides with raw futurism and melancholy sets the tone of its campaign.
Puma x Salehe Bembury
PUMA partners with Salehe Bembury to present Velum in Paris, drawing from organic memory and industrial precision. The result is a study in form, sensation, and the strange intimacy between material and motion.
Gentle Monster renewal opening at 10 Corso Como
Gentle Monster introduces a new kinetic sculpture inside 10 Corso Como Milan, turning the store into a space shaped by movement, perception, and the emotional language of the body.