Rue L AW19

Rue L AW19

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Clues to discovering the inspiration behind the label, RUE-L, can be found in its name: ‘Rue’, meaning ‘street’, and ‘L’ as a cheeky form of the french female pronoun, ‘elle’, allude to the genre of fashion the brand plays within— Women in street fashion. These backstage snaps provide a sneak peak into the FW19 collection, featuring looks that combine digital and real moments, speaking to the present culture of digital consumption and self-expression.

set design PEIJING LU and KASIA FRANCZAK 
styling NICK ROYAL 
hair SHIORI TAKAHASHI
make-up DASH KIMORA 
casting TROY CASTING D+V MANAGEMENT 
music SETH TROLLER 
film REI NADAL

 
 

photography JESSICA GWYNETH

 
 

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